Hospitality Business Marriott International Inc.

1. Introduction Hospitality assumes an imperative part in the tourism area. The hospitality business is the one, which influences the fulfillment of the clients straightforwardly furthermore influences the nation s picture. In the administration business lodgings are the most quickly extending field. Here in this economic analysis we have taken one such firm, The Marriott. As indicated by the world travel and tourism chamber (WTTC), the friendliness division has turned into a heading giver to the world s economy as far as quality included, charge, work, capital speculation and so on., Marriott is the lodging and resorts chain of Marriott International Inc., it is an United States based firm which heads in cordiality area. It is one among†¦show more content†¦As indicated by the tourism business worldwide exchange organization in the United States branch of trade, the interior landings in United States has expanded to 37 % in this decade. Their target business of our firm is the white collar class and upper working class individuals with solid purchasing force. The hotels additionally focus on the businessmen. Their rivals primary rivals are Starwood hotels, Choice hotels international, Hilton hotels, and Hyatt hotels. These hotels are Marriott s real rivals in more than seventy nations over the world. The opposition is as far as offerings, brand picture, quality and so on. Marriott was first in advertising the remote brand mindfulness in the hotel business. However now its rivals are doing likewise and picking up focal point out of it. The accompanying table will give the Marriott global Inc s. business catches (in $ million) information against their rivals. The conduct of a firm will positively rely on upon what number of firms are there in that specific business and the techniques are shaped accordingly. Because of comparability in administrations and qualities offered by its rivals, for example, Hilton , Starwood , Hyatt strengths Marriott into a wild competition. Basically, there are four separate classes of business sector under which any firm will act, they are perfect competition market, monopoly market, monopolistic competition market,

Romanticism As A Source Of Spirituality - 1762 Words

Classification Romanticism is a time period in history based on a cultural revolution. It is defined differently based on geographical location, however it overall incorporates the same common principles: (1) imagination, (2) individuality, (3) nature as a source of spirituality, (4) looking to the past for wisdom, and (5) seeing the common man as a hero. These common principles are what inspired writers and artists of the time to fabricate ideas. This is how the period got named ‘romanticism’ for â€Å"the term ‘romantic,’ [was] long synonymous with ‘false,’ ‘fictitious’ and ‘unnatural’† (Courthion, 1961, p. 7). Defining the movement is what overtime pulled the art community away from the previous baroque era. â€Å"By the late 1700s romance thus had come to refer broadly to any work that could be distinguished from works principally realistic in form and subject matter† (Davey, 2006). Against the common misconception, the Romantic Movement was not considered to be strongly influenced by love. Instead the â€Å"historically been associated with narratives of adventure, romance, and myth as opposed to realistic stories or portrayals of history, politics, or everyday life† (Romanticism, 2014). The Beginning Historians associate the Romantic Movement as coming out of Europe â€Å"as [it was a] reaction to Napoleonic era conservatism and the political norms and the rationalization of nature associated with Enlightenment† (Romanticism, 2014). The focus on romantic literature commenced inShow MoreRelatedEmily Dickinson And Walt Whitman1719 Words   |  7 Pagesand their emotions into words that move the readers in some way. One of the most popular periods of writing would be the romanticism era. Some of the most well known authors in this time period were Emily Dickinson and Walt Whitman. The reason they are so popular from the Romanticism period is because they also incorporated their transcendental ideas into their work. Romanticism has been described as a Protestantism in the arts and letters, an ideological shift on the grand scale from conservativeRead MoreRomanticism in The Marriage of Heaven and Hell by William Blake1393 Words   |  6 PagesRomanticism in William Blakes Poem William Blake was a poet, painter, and a printmaker all during the period in literature known as the Romantic time period. The Romantic time period, also known in Literature as Romanticism began in Europe, mainly France and Britain around the 1800s (Barker) and it was first defined as a tool to in literature and literary criticisms (Galitz). The Romantic period did not just focus on literature, but also on the subjects of art and knowledge which was fueledRead MoreWgu Riwt Task1 Essay2042 Words   |  9 PagesRIWT TASK1 SUBDOMAIN 112.1 - FUNDAMENTAL CONCEPTS, METHODS, MODES IN THE HUMANITIES Romanticism and Realism Romanticism In the late 18th century when the Industrial Revolution started to spread from England to other countries such as France, Spain and Germany and even in the U.S, the changes that its dynamic brought to the society were drastic and radically different of what people were used to until then. The work hours become longer; young children and their parents were working most of theRead MoreRomanticism : The Age Of Reason1210 Words   |  5 Pagesâ€Å"To say the word Romanticism is to say modern art - that is, intimacy, spirituality, color, aspiration towards the infinite, expressed by every means available to the arts.† – Charles Bauldaire. Romanticism is a type of style of writing in fine arts and literature that focuses on passion imagination and intuition rather than emphasizing on reason and logic. There are no restraints or order in Romanticism; complete spontaneous actions are welcome in this style of writing. Romanticism, or also knownRead MoreRomanticism1649 Words   |  7 PagesRomanticism in the Nineteenth Century The Romantic period followed the era of logical, philosophical, and social movement in the 17th to 18th century. However, as the 19th century began, Romanticism came into the light with a new perspective that intrigued the people. It stressed emphasis on emotions and imagination while also helping to realize the importance of self-expression. The American Romanticism movement illustrated inspiration, bias and predominance of individuals in the nineteenth centuryRead MoreJohn Smith And Walt Whitman Essay1248 Words   |  5 Pagesand profit. By the time of Walt Whitman, nature writing was transitioning from the transcendentalist into the realist movement and nature was viewed not as an extension of god, but as a way to learn about ourselves and the world. opposition to romanticism. Three writers between these two time periods, Jonathan Edwards, Benjamin Franklin and William Cullen Bryant each have a different worldview based on their background and provide a transition between the P uritan and Realism movements. John SmithRead MoreRomanticism Movement ( 1750-1870 )1223 Words   |  5 PagesName: Dilli Kattel Professor: Donna Hermon English 231-02 11/18/2014 Romanticism Movement (1750-1870) Romanticism was a period time between 1750 to 1870 in Europe, Latin America and The United States. Imagination, Subjectivity of approach, freedom, Expression and the idealization of nature will be focused in movement of Romantic Literature. In this period of time industrial revolution with the social and political norms form as age of enlightenment and against of scientific rationalization ofRead MoreRomanticism : Romanticism And Romanticism1444 Words   |  6 PagesRomanticism was a period time 1750 to 1870 in Europe, Latin America and The United States. Romantic Movement didn’t reach to France until the 1820’s. Romanticism main spirit was against of rule, law and formulas that classicism the different characterized of general in 18th century. Imagination, Subjectivity of approach, freedom, Expression and the idealization of nature will be focused in movement of Romantic Literature. In this period industrial revolution with the social and political norms formRead M oreFrankenstein, by Mary Shelley1078 Words   |  5 Pagesme; and the change was so rapid! The overthrow so complete!†2 When examined from a perspective relevant to the Industrial Revolution, we see Victor as the creator of a monstrosity that, despite being scientifically revolutionary, is inevitably the source of future distress. Victor’s self-awareness is what allows the reader to conclude Shelley’s undeniable message, as he notes â€Å"how dangerous is the acquirement of knowledge, and how much happier that is who believes his native town to be the world,Read MoreWhat Did The First Puritan Settlers?1605 Words   |  7 Pagessettler named Mary who gets married to a Native American named Hobomok, during the 1820s when Romanticism was thriving. Romanticism in literature began in the early 19th century and it incorporated individualism, embracing imagination, and breaking from traditional lifestyles and ideals. Romantic literature has many lively descriptions of nature because exploring nature was a very important part of Romanticism. Traditional religion wasn’t popular anymore; Romantics connected with God through a more

Economic Issues Simulation Free Essays

Health Maintenance Organizations (HMOs) have an important role to their patients and their health care providers. Castor Collins Health Care Plan was found in the year of 1999, in Pantome. This particular HMO service provide health care insurance and health care services to a variety of physicians and hospitals. We will write a custom essay sample on Economic Issues Simulation or any similar topic only for you Order Now This company used the capitation idea for compensation to pay its health care providers. Castor Collins is currently serving 100,000 members, throughout Pantome, and is looking for ways to increase the their numbers. I am a representative of Castor Insurance Organization. I am as well the Vice President, Strategy and Financial Planning here at Castor Collins. My responsibilities include but not limited to, interacting with new potential clients and conveying health care plans that will be benefit them. My job here is to try and maximize profit and also minimize the risk for the company. I will do an analysis that will include the demographics of the employees, the health care risk factors or potential areas of high utilization, and the premiums the company is willing to pay. I will give at least two reasons why I would either choose the Constructit or the E-editor plans. I will state the plan I would be willing to sell to my company, and provide the reasons for my choice, and why the other plans would not be beneficial to my company. In January of 2006, Castor Collins was approached by two organizations looking for health insurance. The two groups Castor Collins have to choose from are Constructit and the E-editor. Construcit have total of a 1000 people, and the E-editor consist of 1600. Neither company provide insurance for their employees at the present time. The Constructit group are willing to pay at least $4000 per person, and the E-editor is willing to pay the least possible $4500 per person. The Castor standard plan do not pre-existing medical concerns, and the Castor enhanced insurance to cover pre-existing medical concerns. The plan to be considered first is the Castor Standard Plan. This plan will offer prescriptions, emergency facilities, hospitalization, and ways to help for preventive health services. This pan as we stated earlier do not cover pre-existing medical concerns. The fee for this plan is at least $3,428 which is $572 less than what they were willing to pay for each employee. The second option to consider for the insurance would be the Castor Enhanced Plan. This plan do cover pre-existing medical conditions it will provide coverage to all its employees. It will still provide services to the obese employees. The cost for pre-existing conditions can be estimated at a total of $4, 428, which is slightly higher than the company was willing to pay per employee. It would only work if the company agreed to pay the higher premium in order to benefit all employees especially those with pre-existing medical conditions. The last and final option is the Castor Enhanced Minor plan. This is also a good plan because it will cover pre-existing medical conditions as well. This plan is the only one that will allow certain services to be removed in order to make the premiums at a lower cost. By removing certain services, it will allow the total cost per employee to be under $4000. It will still cover the bare services like hearing and vision care. The Health care plan I feel would be more beneficial to the company and its employees is the last choice. The Castor Enhanced Minor plan. This plan will cover the employees with the pre-existing medical conditions, and will offer the amount they are willing to pay per employee. This plan can be accustomed to fit the needs of the company. If the company wanted to remove obesity medical services as an option they could. This will save the company money on problems that is related obesity such as hypertension and diabetes. Choosing this plan there will bea charge of $3,943, that is a slight less than $4000. Castor Hall will benefit from this. They will make 3. 9million from Construcit. The company have a total of 450 women and a total of 550 men. The woman ages range from 26 to 42 years of age, and the men 26 to 45. The company Constructit work duties have 32% of duties that involve heavy physical activities and 25% that will involve light to moderate physical activities. A main factor to consider when choosing which type of insurance to choose from is the level of high risk for the employees. Obesity is the main problem that is affecting their company. Obesity can cause problems such as hypertension, and heart disease. This will include more doctor visits and prescriptions that will increase the cost of health care for this company. The health problems the company will have to deal with are nearly half of the employees are obese. With total of 198 men and 192 women. That is 39% of the personnel. Blood pressure is another cause of major medical concerns at Constructit. The percentage is 19%, 88 men and 105 women. There are employees that suffer with allergy. It affects 85 women and 92 men that is 17% . Migraine are 16%, this include 93 women and 75 men. Only 13% of the personnel surprisingly suffer with Respiratory Disease. That number include 57 women and 78 men. The last medical condition the company should be concerned with since it has lower percentage of employees suffering with is digestive orders is the least at 8% with total of 32 women and 52 men. Knowing the demographics of the medical conditions of all the employees, this help to choose a plan to benefit the employees and be affordable to Constritit also, and not go over the budget of $4000 per employee. As vice President, Strategy and Financial Planning at Castor Collins, I would not choose either plan. The standard plan will not cover obesity. With the rate of 39%, that would be important to make sure my employees are in a situation to receive the medical attention they need. The Castor Enhance plan do cover pre-existing conditions, but it don’t give the possibility to add or remove the medical services that’s more beneficial to the employees. The services offered in this plan would increase would extend the amount the employees are willing to pay, it would not be profitable to Castor Hall. How to cite Economic Issues Simulation, Papers

Shift In Demand Curve Movement Assignment - Get Best Solution

Question: Describe about the Movement and Shift in Demand Curve. Answer: Movement in demand curve Times when demand curve movement Movement in demand curve occurs at a times when the quantity of a product purchased reduce or increase due to changes in price (Green, Malpezzi, Mayo, 2012). When Movement along the demand curve occurs The curve below shows movement along the demand curve. When the price of a commodity is high at P1 the quantity demanded is low at Q1. On the other hand, when the price is reduced from P1 to down to P2 by the producer, the quantity demanded increase to Q2. This happens on just one curve as shown without a shift. Diagram of movement Along Demand Curve Example of movement along the demand curve The demand of soda before Coca-Cola Company increased their prices was high compared to the quantity of soda being purchased by consumers currently. Examples of a shift in demand curve A shift in the demand curve occurs when the whole demand curve moves to the right or left (Malpezzi, 2011). People looking for other solutions due to increased fuel prices Few individuals purchasing flat shoes due to change in fashion causes shift in demand Low quantity bread purchased by consumers due to reduced wage References Green, R. K., Malpezzi, S., Mayo, S. K. (2012). Metropolitan-specific estimates of the price elasticity of supply of housing, and their sources. The American Economic Review, 95(2), 334-339. Malpezzi, S., Maclennan, D. (2011). The long-run price elasticity of supply of new residential construction in the United States and the United Kingdom. Journal of Housing Economics, 10(3), 278-306.

7Heaven Technology Management Strategies

7Heaven Technology Management Strategies Introduction Innovative technology is one of the most highly appreciated and developing industries in the world. Having achieved many goals, it is essential to consider the fact that this industry is too young and it needs a lot of achievement and other specific inventions in the future. Looking at the UAE and the companies located there, it may be said that this country is one of the most occupied by the IT technologically directed organizations.Advertising We will write a custom proposal sample on 7Heaven Technology Management Strategies specifically for you for only $16.05 $11/page Learn More Basing its business in UAE, many corporations offer outsourcing and IT solutions for the business needs all over the world. Speaking about the demand on such services, it should be remembered that modern world is impossible without innovative technologies, the Internet has occupied all the spheres and industries, therefore, the innovative technologies and the compani es which help to cope with the appeared problems are the essential parts of human life. The Company Overview and the Industry 7Heaven Technology is the company which offers innovative products and services for use as well as outsourcing for the world companies. 7Heaven Technology offers services, products, and delivers outsourcing. Loyaltimate, Pro-Man, and eZ-Mall are the products offered by the company. The services the company offers are business solutions development, website development and website and SaaS hosting. The outsourcing services offered by the company are book keeping and auditing, hardware, networking and AMC, and IT offshore services. Being the central services of the company, they create deserving competition in the industry. 7Heaven Technology is the corporation which unites many smaller companies which are responsible for its own sphere. It is essential to remember that the innovative technology industry is developing one and there are a lot of companies which serve at the market with the same products and services. To be the best, 7Heaven Technology has to apply to various strategies which are essential for the company and its further leading in the industry. Many companies have understood that it is cheaper to outsource some particular IT services than to produce them personally. Inventory management system, quick invoice management system, and quick and easy accounting solution are the services 7Heaven Technology offers. The company was launched in 2011 in UAE, and since that time the 7Heaven Technology has become the leader in the service delivery in the Middle Eastern market (7Heaven Technology). The industry of IT technologies is developing. There are a lot of various companies which offer different services and there are even more those which are ready to consume those services. Speaking about UAE and IT industry, it may be concluded that the sale of IT products have increased in comparison to the previous year (Dubai’s IT m arket has grown to AED 113 billion in 2011). Even though many companies still recover from crisis, other corporations refer to outsourcing of the IT technologies as it is cheaper and more profitable.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Key Competitors Having conducted a thorough research in the industry, it may be concluded that 7Heaven Technology has several rivals, Exceed IT Services and DIC are some of them. Looking at the situation in UAE, it should be mentioned that the impressive expansion in Dubai of the IT industry and the increase of the number of the companies which offer these services are the main characteristics of the region. Data storage and processing are the central competing issues in UAE and companies strive for consumers. The increase of the competition might create serious problems for the company, however, the specific measures were taken. To r emain equally useful companies with particular consumers and profitable income, the Dubai Outsource Zone was established with the purpose â€Å"to take advantage of the growing potential the segment offers† (UAE: Dubai Outsourcing IT Industry). One of the main strengthens of the company among its competitors is its wide range of services. Turning to 7Heaven Technology, clients are eager to find all the necessary IT services and products which may be necessary. Effective use of business technology is the main criteria of the company advantage. Company Business Excellence and Quality Management Strategy Speaking about business excellence of 7Heaven Technology, it is important to define the term. Business excellence is the notion which characterizes various business models and processes which support the company goal to achieve success in performance. Quality management strategy is a particular strategy aimed at understanding the specifics of the company strategy which presuppos es completing excellent business. It is obvious that all these processes are dependant, and if the company fails to deal with one process successfully, it is impossible to wait for the best outcome. Quality management is based on three specific principles, people, consumer, and process orientation. Quality management is directed at the activities which ensure â€Å"continuous improvement of the performance of the company† and create the conditions â€Å"needed in order to satisfy the stakeholders in the company by providing excellent performance and results† (Pfeifer 41). Analyzing 7Heaven Technology from the point of view business excellence and quality management, it is important to check how the company deals with its customers, what the processes are and how they are completed. After that the recommendations may be offered in the sphere under discussion.Advertising We will write a custom proposal sample on 7Heaven Technology Management Strategies specifical ly for you for only $16.05 $11/page Learn More As it has already been stated the company deals with three directions, services, products and outsourcing. Each of these spheres is interconnected with each other as the outsourcing and services are based on the IT technologies and products offered by the company. Providing its services, 7Heaven Technology applied to the Loyalty Program to retain existing consumers and to attract new ones. Additionally, this Loyalty Program allows the company to understand the buying behavior of customers and sell the issues which they want to buy. Additionally, being the part of the quality management, Loyalty Program is aimed at attracting new vendors and promoting their brands (7Heaven Technology). Offering customers Property Management Software Pro-Man, the company tries to assure that the companies work effectively. 7Heavenn Technology offers several packages depending on the customers’ needs. eZ-Mall is â€Å"a complete s olution for Mall Management Companies to setup and manage their operations based on industry standard processes† (7Heaven Technology). To make sure that the company pursues business excellence, it is important to consider its relation to the customers. The mission of the 7Heavenn Technology is to satisfy the needs of clients. Key Resources and Capabilities The key resources of the company lie in the innovative technologies and their appropriate use. Applying to the safety of the company, it should be stated that 7Heaven Technology is driven by the creativity o its staff, therefore the employees in the company are highly apprised. It is also essential to say that the company pursues the goal to complete task with minimal expense. This is one of the leading outsourcing issues which are considered as the most important ones. However, sometimes the problem of quality appears. Therefore, it is essential to remember about the pieces of advice in relation to company quality managemen t and business excellence which are going to be discussed. Distinctive Competencies and Potential Sources of Sustainable Competitive Advantage Dwelling upon the advantages of the company, it is important to remember the loyalty program, fast and quality service delivery, immediate and professional feedback. The company’s priority before other companies lies in the fusion on the services and products. 7Heavenn Technology does not offer one particular product or services, it offers many services and many products along with outsourcing facilities.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, turning to the company, a consumer may get the full package of services one needs. The distinctive competencies of the 7Heavenn Technology is its guarantee of the security of customer’s information. Offering book keeping and auditing the company makes sure that all the data the clients provide the company with are going to be highly secured. So, respect to the customers and the ability to meet their needs along with the specific information security strategies are the main priorities of 7Heavenn Technology. Recommendations To achieve the business excellence, the company is to pay attention to its weaknesses and to use its strengths in dealing with them. Having considered the company competitors, resources and strategies used for company management, it is possible to recommend referring to the EFQM Excellence Model. The main idea of this strategy lies in outsourcing the management practices which are based on eight fundamental concepts. Here is an analysis of these concepts from the point of view of the company strategy and the recommendations to the company further actions. The company should achieve balanced results. Offering services, products and outsourcing facilities, the company should make sure that the demand on these specific issues is balanced. Furthermore, the company should add value to the consumers. There are many strategies aimed at completing this task. The company should pay more attention at promoting and advertising on order to complete this stage. Furthermore, it is important to remain a leading company with vision, inspiration and integrity. Being an IT corporation which depends on the creativity of human resources, it is essential to be the leader in the industry as the innovations change and the first company which has managed to invent something new gets a prize, more customers. It may be stated that some of the concepts of the EFQM Excellence Model are met which helps to draw a conclusion that the company is on the co rrect way, still, it needs some particular changes to be made. 7Heaven Technology is an IT company, therefore, the concept of managing by processes is followed. The company also succeeds through people as human resource is one of the main parameter in successful work of the company. Nurturing creativity and innovation are the most essential processes in the company management, therefore, these concepts are met. However, the company should encourage employees for more and better work. Creativity is an inevitable aspect of the work, the company must be creative to be able to serve its customers and offer them constantly new services which are going to be useful to them. The company builds partnerships as it is too difficult to offer outsourcing services individually. The company should be guaranteed by support from other corporations in order to secure itself from customer dissatisfaction and to make sure that it has all the necessary resources for completing the task. 7Heaven Technol ogy is responsible for its sustainable future as it has a desire to develop and increase its consumer base (Hakes 255). 7Heaven Technology company presents its services in IT industry, therefore, fast and quality delivery of the services and immediate reaction if any problem appears is an obligation for the company. The company managers understand that in case all the processes work successfully, the particular needs of the quality management are met as well as requirements of the business excellence. Conclusion Therefore, it should be concluded that 7Heavenn Technology is a relatively new company which has managed to gain positive image in the IT industry and the attention of the clients. However, in the highly competitive environment, it has many rivals and to cope with them the company should change some strategies. Quality management and business excellence models discussed above are the most effective ones as on the one hand, they help organize the work of the company on an app ropriate level and on the other hand, it assists the customers and meeting their needs. The recommendations offered for the further company development are to be followed, otherwise, it is going to be difficult to for 7Heaven Technology to position themselves at the Eastern market and to become serious competitors to the enterprise which have been developing in the industry for many years and who have already got regular customers and who feel secured in the competitive world. â€Å"7Heaven Technology.† 2012. Web. 7heaventech.com/ â€Å"Dubai’s IT market has grown to AED 113 billion in 2011.† Dubai Chamber. 18 Dec. 2012. Web. dubaichamber.com/whats-happening/chamber_news/dubai%E2%80%99s-it-market-has-grown-to-aed-113-billion-in-2011 Hakes, Chris. The EFQM Excellence Model to Assess Organizational Performance: A Management Guide. New Jersey: Van Haren Publishing, 2007. Print. Pfeifer, Tilo. Quality Management. New Jersey: Hanser Verlag, 2002. Print. â€Å"UAE: Dubai Outsourcing IT Industry.† Global Arab Network, 31 March 2011. Web.

Inclined Planes

Inclined Planes One of the traditional types of simple machines is an inclined plane. Like the pulley and lever, the inclined plane provides a means of raising a heavy load easily. It is mainly useful for loading barrels since they can be rolled up the incline plane. The inclined plane was one of the machines available in ancient times. For example- the early Egyptians used inclined planes in the construction of the pyramids. Today many inclined planes are used in sports and recreation like water skiing and slides. They are especially used when loading and unloading trucks since many things are too heavy for people to move. Many roofs are built with an incline so rain water would slide down easily.There are also natural inclined planes. For example skiing- the downhill plane is natural. Also to get to the top of mountains, construction crews use inclined planes to build roads around mountains instead of straight up.English: Restored inclined plane, Llanberis. The s...Then we could gradually get up t he mountain with less effort.Some inclined planes are in unusual places like when you walk up and down the stairs, it is an inclined plane. It is also the most often used. Bathtubs are another example because the sides of the tub have built in planes so water can slide down easily in a certain direction. Skateboarders perform tricks on inclined planes so they could gain more speed when jumping.When you push something up the ramp, it would go up gradually. You would also use less effort than just lifting the load up. If the plane is steep, you are also using more effort than if it was lowered. If the plane is at a steep angle a greater force is needed to move the load than if the plane is only tilted a little. However, work...

Approach to Marketing vs Value Approach Essay Example | Topics and Well Written Essays - 250 words

Approach to Marketing vs Value Approach - Essay Example All the four P’s are classified to as the marketing mix. The most important thing is the product and should satisfy the consumer. The price is the amount that the customer pays for the product. The things that should be put into consideration when setting up a price is the neutral pricing, market skimming price and the penetration pricing. The price determines the companies’ profit. Promotion is basically all the skills of advertising brought together to market products. Place is the same as distribution and it is the location where the consumers go to purchase the products (Ramas, 2012). When it comes to marketing all the aspects of retaining and attracting more customers becomes a priority. This is achieved by creating, communicating, and delivering to the customers. Advertising of the products is very important through magazines, newspapers, internet ads and TV advertising. There are other ways of making the products to prosper in the market like the branding, pricing, promotion, product design and many others. Marketing is very important since one cannot run a business without customers. They are the most important stakeholders in businesses (Charles, 2010) Creating, communicating, and delivering values to customers gives us what a good definition of marketing is. Both marketing and market mix are important and go hand in hand to achieve a good successful